Book cover for Caring for Millions by Kamran Nasser

About Caring for Millions

With an aging population, the demand for home care in the U.S. is at an all-time high. More money is spent every year on home care as an aging population chooses to grow old in the safety of their own homes.

Over 10,000 seniors turn 65 each day in the U.S., making home care one of the fastest-growing and most essential industries. This booming industry provides a perfect opportunity for you to start an in-demand senior care business. Innovative companies are needed now more than ever to enter this market and shape the future. This is the small business owner step-by-step guide where you’ll learn how to create a best-in-class agency for the clients who rely on you, while maintaining your own work-life balance.

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Chapter 1: By Way of Introduction

In Chapter 1, you’ll learn how I started and grew a successful home care company with less than $20,000 and a dream despite having no industry experience prior. I also share my purpose for writing this book for you and give a brief overview of the topics covered in each chapter of the book.

Chapter 2: The Industry and Why It Matters to You

Chapter 2 features a broad look at the senior care industry, including the history, different trends affecting the industry, information about diseases that affect the elderly, a brief breakdown of how to care for these diseases, projected industry growth outlook, and more.

Chapter 3: Choosing a Business Model That Works for You

Chapter 3 highlights the different types of home care agencies and compares the pros and cons of each. Independently owned agencies require fewer startup costs but more planning and effort to grow. Franchises come with higher initial costs but an easier path to stability.

Chapter 4: The Foundations of Your Business

Chapter 4 is about business foundations. You’ll learn everything from choosing your office type to different home care back-office software. You’ll also learn the importance of branding, how your agency model can affect or limit your choices, and other foundational business topics specific to home care agencies.

Chapter 5: Marketing Is Not Just a Department, It’s Everything

In chapter 5, you’ll learn that marketing is not just about your website or social media posts. Every interaction a person has with your business is marketing – from phone calls to emails to your website. You’ll also learn different marketing avenues for your new home care agency and how to track results from your marketing efforts. Marketing is the difference between your company’s success and failure!

Chapter 6: Flywheel of Home Care

Chapter 6 takes a look at your home care agency’s flywheel model. Home care is a chicken-and-egg kind of business, featuring a balance between hiring and training caregivers and matching them with customers. Without customers, your caregivers leave. Without caregivers, you can’t take care of your customers. Learn how to energize your flywheel and keep the momentum going.

Chapter 7: Five Simple Things We Take for Granted

Chapter 7 is about your company’s central focus – your clients. You will learn the five simple factors we often take for granted that can contribute to the health and longevity of your elderly clients.

Chapter 8: Caring for Caregivers

Chapter 8 is about caring for your caregivers. You’ll learn “the three Rs” that are important when building a great network of caregivers you know and trust. This will motivate and empower them to do their best work.

Chapter 9: New Ideas and Future Outlook

In chapter 9, we take a look at innovation, new ideas, and the future of home care. You’ll learn about innovative new technologies in our industry and why you need to continuously embrace them at a much faster pace as an agency owner.

Learn the secrets to starting and building a successful home care business

Thanks to the growth in the number of home care agencies and the services they provide, Americans are now able to age in place at home. But the data shows that over the next 10–20 years, demand will outstrip the supply and there is a need for many new home care agencies to enter the market.

There has never been a better time to start and build a senior care agency where you can serve clients who want to age in the safety and comfort of their own homes.

As your personal action plan for starting and growing a business in the senior care industry, Caring for Millions gives you the no-fluff, fast action steps to:

  • Discover the business model most aligned with your personal and professional goals.
  • Position your home care business with a unique brand identity.
  • Implement the marketing plan designed for hyper-growth revenue, and more.

Get the behind-the-scenes look into this growing industry and learn how to start your home care agency that serves, thrives, and grows.

Kamran Nasser

About the author

Kamran Nasser is a business strategist and entrepreneur with over 20 years of business expertise.

About Kamran

Kamran Nasser is a business strategist and entrepreneur with over 20 years of business expertise. He draws his home care industry knowledge from firsthand experience with many peers who have struggled to find the right care solutions for aging parents.

Recognizing a gap in the market, he launched NuevaCare in 2013 in the San Francisco, Bay Area. In 2017, NuevaCare was recognized as one of the fastest-growing private companies in the United States ranked #206 in the prestigious Inc. 500 magazine. The company received additional awards from the San Francisco Business Times and the Silicon Valley Business Journal for fast growth in the same year. A self-proclaimed boot-strapper, his business philosophy relies on marketing innovation, differentiation, and hyper-growth.

NuevaCare was acquired in 2019, allowing Kamran to focus on his newest company, AidQuest. In 2020 he wrote a book based on his experience starting and building a successful home care agency, Caring For Millions, which currently sells on Amazon.

In addition to NuevaCare Kamran held management positions in other start-ups with successful exits in the graphics, printing, and publishing industries. He received his degree in Computer Science from San Francisco State University.

Book Kamran for consulting and training events to:

(Consulting services not available in California)


Help you make the right strategic decisions that could impact your agency for years

Implement a brand strategy

Audit your marketing process

Understand the market and how you fit in

Develop a plan for revenue growth and expansion

Bootstrap your start-up with minimum initial investment